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Tools and Capabilities
Market Opportunity Assessment
Sales and Marketing Strategy Development
Route to Market Options
Partner Search & Selection
What is the market potential for my products? What are the supply and value chain requirements?
Which trade channels and retail accounts offer the most potential?
Who is my shopper/consumer? What are their reasons for buying my brand (and the category)?
Who are my competitors?
Are there any regulatory or legal conditions I need to be aware of or comply with?
Detailed analysis of the product category and segment using POS data and other sources
Competitive set definition and activity assessment
Identification of category and consumer trends defining purchase behavior
Consumer target definition - who they are, where they live and where they shop
Assessment of channel and major account dynamics - where is the category/segment most frequently bought
Assessment of brand potential and main risks
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