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Market Opportunity Assessment
Sales and Marketing Strategy Development
Route to Market Options
Partner Search & Selection
Ongoing Solutions
Business Need
  • What is the market potential for my products? What are the supply and value chain requirements?
  • Which trade channels and retail accounts offer the most potential?
  • Who is my shopper/consumer? What are their reasons for buying my brand (and the category)?
  • Who are my competitors?
  • Are there any regulatory or legal conditions I need to be aware of or comply with?
 
Solution
  • Detailed analysis of the product category and segment using POS data and other sources
  • Competitive set definition and activity assessment
  • Identification of category and consumer trends defining purchase behavior
  • Consumer target definition - who they are, where they live and where they shop
  • Assessment of channel and major account dynamics - where is the category/segment most frequently bought
  • Assessment of brand potential and main risks
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