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Tools and Capabilities
Market Opportunity Assessment
Sales and Marketing Strategy Development
Route to Market Options
Partner Search & Selection
What is the optimum route to market for my brand?
Is my current go-to-market strategy viable in the long run?
What other options are available and what are the risks and rewards associated with each?
Identify a series of go-to-market models
Explain the margin implications of each model, and assess the resulting retail pricing and resulting profitability vs a competitive set
Evaluate each model in the context of the client's long-term goals and objectives
Explain the distribution footprint which can be achieved by each model and assess long-term growth prospects for the brand
Provide long-term commercial recommendations
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