Based on my preferred route to market option, who should I partner with in order to achieve my sales and distribution goals?
What should I be aware of before I start any distribution/representation talks with potential partners?
What are the key criteria for evaluating each partner?
How can I present my company (and brand) in way that would get my potential partners excited and motivated?
How can I manage the transition (in case a new distribution pattern is established) with minimal disruption to my business?
Solution
Agree on Partner Search criteria and generate a shortlist of companies/individuals which meet these criteria
Provide detailed profiles of each - names and titles of company officers, identification of key decision-makers, details of company activity and market coverage, approximate annual sales, brand portfolio, P1's assessment of company culture and potential fit
Assessment of the strengths and weaknesses of each potential partner
